The demand for gluten-free products continues to soar, both in the U.S. and internationally. In the U.S. alone, the gluten-free market realized $4 billion in 2012 and will approach $6 billion by 2015.
What’s driving the market? Scientists are still unsure why an increasing number of individuals now have a sensitivity to gluten, but there is firm proof that, for those people, eliminating gluten makes a tremendous difference.
There are more than 2 million Americans with Celiac Disease, a population that includes the founder of 3 Fellers Bakery. In addition, there are millions of Americans who feel better on a gluten-free diet..
While studies are still underway to document some of the health benefits, the bottom line is that more and more Americans have found that gluten-free is the best choice for them.